Peter Alexander Promotional Plan Essay Example | Topics and Well Written Essays - 2250 words - 1

Peter Alexander Promotional Plan - Essay Example It is evidently clear from the discussion that target audience is subdivided into three categories. Differing products are to be designed for each target market. The markets include teenagers, young adults, couples, and kids. Members of all of these audiences shall be satisfied via product differentiation. The marketing mix of the Peter Alexander shall be representative of its overall strategy. Products shall be designed in ways that are differentiable and aimed towards the specific target market. Placement shall be done strategically and strong third-party ties with distributors shall be ensured to ascertain the timely distribution of products to customers all across the country. Promotion shall be done through ATL and BTL. The cost-effective medium of internet shall be the key communication strategy as it can attract customers immediately online and does not add much to the costs. The firm shall use creativity by using the image of Peter Alexander as the brand persona and exploitin g the internet for this purpose. Peter Alexander is an exclusive brand of nightwear that has operations centralized in Australia. Peter Alexander, the man himself, personifies the brand and serves as a symbol for the company. The company has a high brand equity with its followers due to the exclusivity showcased by Peter Alexander. The brand idea came into being when Peter bought a pair of Pajamas in Hong Kong. He was startled by the way in which he was attracted towards them and wanted to identify ways to make these products appeal to other people around him. Today Peter Alexander is one of the top sleepwear brands in Australia and from an online business, it has expanded into stores and continues to operate online.

Ethics Mod 5 Essay Example | Topics and Well Written Essays - 1000 words

Ethics Mod 5 - Essay Example SHA asks employers in the United States to comply with its regulations to ensure that they provide safe and healthful workplace, and it constantly monitors strict compliance to these regulations by conducting inspections, whistle-blower activities, post-incident follow-ups etc. According to the norms of this act, employer is basically held responsible for employees’ falls or injuries that occurred due to employer’s failure to provide adequate safety and health measures instructed in the OSH Act. OSH Act imposes a duty on employers to take steps to control risks to employees or third parties from slips, trips and falls. However, employees are also held responsible for falls or injuries if it happened due to their mistakes, because they are under the duty to behave in a responsible way to ensure their own safety and the third parties near to them. Even after 44 years since Congress passed the OSHA of 1970 by strictly instructing employers to provide workplace safety, security and health to make employees free from hazards, the toll of workplace injuries and deaths still remain unjustifiably high. As of OSHA’s report, there were 4,405 death cases in the United States due to falls or injuries in workplaces in 2013 (osha.gov, 2015). Work injuries and hazards cause severe impacts on income inequalities and create a big burden of medical and other expenses on employees. In order to eliminate workplace injuries and its impacts, OSHA has not only made it stricter that employers are responsible for employees’ injuries, but also asked employers to become familiar with standards applicable for their establishments or workplace environments. According to many health and safety professionals today, simply complying with OSHA standards is not sufficient to safeguard all employees in the workplace. Instead, these professional s have developed extensive written compliance programs with which compliance is achieved and maintained as part of the all-encompassing safety and